New skincare brands that are worth the hype (and your money)
When choosing our skincare, there are those among us who are loyal devotees to one beloved skincare brand and who will never, ever stray. We've found the magical solution to our skin's woes and do not need to delve any further into the depths of the beauty world.
Then, some spend hours browsing the virtual halls of every online beauty destination, lusting over the latest launches and signing up to every waitlist for a new arrival. We have to admit; we are very much the latter.
From the innovation to the packaging, to the textures and the smells – there's little that excites us more than a new beauty brand. We crave information on fresh buzz-worthy ingredients and feed off product trends led by cutting-edge science. Plus, we're total suckers for great packaging.
Recently, we've seen an influx of skincare brands on a mission, whether to become a trusted authority on skin sensitivity, to prove their eco-credentials with an ultra-transparent production line and ingredients list, or to honour their origins and champion different traditions.
There's also the microbiome revolution that has inspired a wave of brands to focus on the needs of the skin barrier, pioneering formulas that promise to replenish the skin's balance of beneficial bacteria for optimum skin health. And that's just for starters.
Keep scrolling to discover the best new skincare brands that are well worth the hype (and your money)…
Rikky FernandesBYOMA
In case you hadn't noticed, the skincare world is obsessed with the microbiome – and for good reason. The microbiome is the unique ecosystem of bacteria that lives on the skin's surface and having a balanced microbiome is crucial to skin health. BYOMA is the new brand dedicated to the microbiome and strengthening the skin barrier, as well as disrupting unrealistic beauty ideals through total transparency.
Save when you shop for new skincare brands with these Cult Beauty discount codes.
MUTHA
The brainchild of former model turned entrepreneur Hope Dworaczyk Smith, MUTHA supports skin through every life stage with trustworthy, high-quality ingredients. Spanning across both skincare and body care, MUTHA features targeted ingredients like hyaluronic acid, peptides, vitamin E and vitamin C that nurture the skin to help us feel confident and celebrated.
“Our bodies carry the weight of the world, yet we often don’t give them what they deserve," she says. "It’s important to treat your body with the same nourishing ingredients and attention to detail as you do your face. Our products are a luxury experience and reminder to reclaim your body and take time to care for you.”
Save when you shop for new skincare brands with these Cult Beauty discount codes.
Cultured
Cultured, from £20, Cult Beauty
Microbiome skincare exploded in popularity after Rob Calcraft, founder of Ren Clean Skincare, launched Cultured last year, which is devoted to supporting the skin barrier. “I thought my skincare days were over," he said, before discovering the importance of nurturing the skincare microbiome: "I just thought this is so new, so exciting and so scientifically sound that I should get back on the skincare horse, so to speak.”
Each product tackles the underlying cause of each concern, rather than treating the symptoms, thanks to a sophisticated blend of prebiotics, postbiotics and ferments that optimise skin resilience and strength.
Save when you shop for new skincare brands with these Cult Beauty discount codes.
Nécessaire
Nécessaire, from £20, Space NK
Nécessaire's products may be for the body and hair but they've put just as much thought and expertise as other skincare brands put into their face formulas and quite rightly so. After all, skincare shouldn't stop at your neck. With in-shower products as well as body lotions and a deodorant, Nécessaire is passionate about clean formulas and sustainability, achieving Climate Neutral Certification in the first year of business, as well as Plastic Neural Certification. All of the formulas are vegan, and they offer fragrance-free versions to cater to those with sensitive skin and scalps.
Save when you shop for new skincare brands with these Space NK discount codes.
Nimya
If like us and millions of others around the world, you've spent many an hour watching Nikkie de Jager's (also known as NikkieTutorials) makeup videos, you would have been equally as excited when Nikkie announced the launch of Nimya late last year. "I have been working on the brand and these products for nearly three years and I feel so, so good about what I am about to bring to the beauty industry!" Nikkie tells GLAMOUR.
Self-described as as a fierce, boundary-breaking brand that provides you with the tools to your true self, Nimya's MO is all about embracing the world of beauty in whatever way that means for you. With Nikkie's background in makeup artistry, each product has been designed to maximise the performance of any makeup applied afterwards. Case in point, the serum is packed with hydrating and anti-inflammatory ingredients – grapefruit and pineapple extract; marula oil; squalene – and doubles as a glow-giving primer to makeup.
Save when you shop for new skincare brands with these Space NK discount codes.
Muihood
Inspired by the ancient powers of Chinese herbs and Asian botanicals, inclusive skincare brand Muihood is on a mission to create products that acted as a love letter to skin and an integral part of every self-care routine as well as help to build a supportive community among their following (Mui means sister in Cantonese).
The brand has launched with two essential products: the Good Chi Cleansing Balm, which contains vitamin-rich soybean oil to replenish essential fatty acids, as well as ginseng root to boost hydration and goji berry, a potent antioxidant, and The Muihood Gua Sha Spoon to sculpt cheeks, release tension and drain areas of puffiness.
Good Habit
Good Habit Skincare, from £15, Good Habit
This innovative brand is already a firm favourite stateside for its formulas that fuse high-quality naturals (like soothing Blue Tansy and youth-boosting spirulina) with science-backed synthetics (including hydrating hero hyaluronic acid and niacinamide) to ensure they are as effective as possible while still being kind to the microbiome. All their products are also free from alcohol, phthalates, animal-derived ingredients, petroleum, synthetic scents, colours, diluents, solvents, and stabilisers — the works.
indē wild
indē wild, from £29, indē wild
Founder Diipa Khosla, describes ìndē wild as a “conscious and holistic beauty ecosystem,” which has been inspired by her Indian heritage and culture as well as growing up with her mother, Dr Sangita Khosla, an Ayurveda doctor and dermatologist, who fused science with tradition as part of daily life. “
Ayurveda herbs are becoming buzz ingredients for lots of brands, which is so great to see because it does truly work. The ingredients are science-backed and have so much education behind them,” she told us when the brand launched. “I realised there was a hole in the market for taking these superfoods that for 5,000 years we've been using and loving and combining them with the innovation of chemistry to create this potent new brand. It’s a term that we call ‘Ayurvedistry™’ which is Ayurveda and chemistry together."
Woah
Developed by a leading UK skincare laboratory and sold in Next, Woah Skincare brings solution-based formulas to the high street, making them affordable and accessible to all. Featuring ingredients like hyaluronic acid, niacinamide, rose water, peptides and more across the entire spectrum of skincare products, including micellar water, eye creams and face masks, it's easy to build a comprehensive routine no matter your skin concerns.
