Why Lagom skincare is the major beauty trend from Scandinavia that will transform your face
From their chic minimalist style and simple design aesthetic, to hygge, the laid-back lifestyle trend that gave us permission to hibernate with wooden blankets, scented candles and comfort food in the name of self-care, we're truly obsessed with everything our chic Scandinavian neighbours have to offer.
We've written about Scandi-inspired beauty trends before but now we're turning our attention to skincare, thanks to the trend-forecasting Swedes who are inspiring our skincare routines with a new area of innovation: Lagom.
Lagom, which loosely translates as "moderation," is all about scaling back your skin regimen and giving your complexion a break. That means setting all your advanced formulas and multi-step routines aside, and adopting a minimalist philosophy in order to get your skin back to its best.
As for the beauty products themselves, the ethos of Lagom is much like the Scandi aesthetic itself: clean, balanced, and sustainable. That's not to say the skincare is basic though, because it's actually packed full of potent, natural ingredients - think plants, roots and algaes that have adapted to their harsh environments by soaking up high levels of nutrients. That makes for antioxidant-rich skincare, and more importantly, a healthy, radiant glow.
Scroll ahead to discover the best Lagom beauty products on our radar right now...
N°5 Verso Super Eye Serum, £80
If you've been hesitant to try a retinol-based eye product because of sensitivity, call off the search. Verso's eye serum is formulated with Retinol 8, a supercharged Vitamin A complex that boosts the production of collagen, reduces puffiness and keeps dark circles at bay, while actually training the fragile skin around your eyes to protect itself.
Skyn Iceland Arctic Face Oil, £30
If your daily moisturiser hasn't been cutting it, consider instead Skyn Iceland's Arctic Face Oil, which is packed with of 9 omegas (skin-essential fatty acids) to hydrate, regenerate and strengthen the skin's lipid barrier.
Blue Lagoon Iceland Silica Mud Mask, £74.15
Anyone who has ever visited the iconic Blue Lagoon in Grindavik, Iceland, will attest to its miraculous skin-reviving properties. Now, the silica and algae-rich mud from the geothermal spa has been bottled, so we can have spa-ready skin every day.
Kjaer Weis The Beautiful Oil, 65ml, £180
Kjaer Weis' Beautiful Oil is a multi-tasking beauty hero that can be used as a moisturiser and a primer. It's created by a family-run business in provincial Italy, and is packed full of organic, raw ingredients, including Chinese Yam, to give your complexion a radiant glow.
Eleni & Chris Hydrating Day Cream, £53
Created by mother-daughter duo Eleni & Chris, this feather-light day cream contains SEA3oil and Scandinavian Glacier Water to achieve fresh, supple, baby soft skin.
