You can now rent designer dresses for as little as £40 from Selfridges, here's how

I had 15 weddings last year. FIFTEEN.

Half of them were abroad so once you've totted up the flights, accommodation, gifts and hefty bar expenditure, the amount I spent on my pals' nuptials exceeds what some people earn in a year.

On top of that, fifteen weddings = fifteen dresses - and at around £60 a pop, that's an eye-watering £900 spent on outfits - many of which I bought in a last-minute panic that I'll never wear again. I can't even re-wear them to all 9 weddings this year because, um, Instagram.

Thankfully I've discovered HURR Collective, the UK’s leading and original wardrobe rental platform. Founded by perennially glossy Victoria Prew (recently named one of Drapers’ 30 under 30 for rising sustainable entrepreneurs), HURR has pioneered the fashion rental revolution. It's the UK’s first peer-to-peer marketplace allowing members to securely rent and lend wardrobes through the use of geo-tagging. Clever.

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So how does it work? All you do is head to the website and peruse all the incredible designer garments on offer to borrow, select your piece and have it posted to you by the owner. You can rent it for either 4 days or 7 days and then you return it once you're done. Simple and sustainable.

There's dresses, accessories and outerwear from major brands such as Rixo, Ganni, Mara Hoffman and Gucci on offer and you can rent high-end dresses at a fraction of the price. I'm renting a Rotate Birger Christensen dress worth £450 for just £80. You can also rent a Cecilie Bahnsen Floral Print White Mini Dress worth £1,000 for £140, as well as a £1,500 Roland Mouret for £149.

If the idea of renting online freaks you out, HURR has launched its first-ever pop-up in Selfridges making it even easier to borrow. The pop-up houses 200 pieces and stock will rotate on a weekly basis and include curated London Fashion Week, Valentine's Day and Holiday edits, ensuring regular customers have a continuously fresh offering. If you're looking to make a bit of money on the side, lenders can also drop off clothes they want to rent out.

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Victoria told us that she's been inundated with mothers of the bride, wedding guests and even an actual bride, with some borrowers reserving pieces six months in advance (!).

With the fashion rental market expected to reach a value of $1.96bn by 2023 so it seems she's on to something... just get your wedding guest dress orders in ASAP.

Scroll down to see some of the designer pieces you can rent now...