Holly Willoughby's jumper sells out after Instagram photo sends fans into a frenzy
It's become a typical occurrence for Holly Willoughby's This Morning wardrobe to prompt a sales rush, but this week's slogan sweatshirt may be the most impactful non-official #spon she's taken part in so far.
Unlike many of her others, Monday's chic AF look came via a relatively unknown brand.
Joanie Clothing, a UK-based label specialising in cutesy tees and sweatshirts, saw its £35 'Ciao' knit sell out almost immediately after the television darling posted her look.
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Not her first sell-out style, Holly uploads an image each day of her outfit and even has her own hashtag - #hwstyle - for her style-savvy fans to follow.
Having recently appointed stylist Angie Smith, Holly's aesthetic has waved goodbye to her previously 'mumsy' wardrobe and welcomed a whole new vibe.
Take a look at some of her most popular recent looks...
Getty ImagesProving that summer workwear needn't be boring, Holly stepped out during a stint on This Morning wearing a beautiful yellow, pink and mocha-coloured dress by Kate Spade. We are INTO those shoulders.
Getty ImagesThe TV presenter looked stunning as she arrived at the BAFTAs wearing a navy blue gown with sheer panels and a high neckline by Maria Luia Hohan.
Getty ImagesNever one to shy away from the high street, Holly opted for a chic pussy-bow dress by LK Benett for an episode of This Morning.
ShutterstockHosting the star-studded MSC Bellissima naming ceremony in Southampton, Holly stunned in a strapless tulle gown by bridal designer Monique Lhuillier costing a cool £2,500.
ShutterstockIf anyone can nail double denim, it's our Holly. By mixing indigo hues with bleached styles, she avoids looking too matchy-matchy and softens things with a ruffle to the shirt.
ShutterstockHolly stunned at the 2019 National Television Awards, opting for an unusual pink and black colourway splashed in a polka dot print across her full-length spaghetti-strapped gown by Iris Serban.
@hollywilloughby / InstagramWhatever she wears turns to gold and this skirt looks set to become a best-seller thanks to our favourite TV presenter. Fashion fans are going wild for this £39 Check Pencil Midi Skirt that the star wore on This Morning. It ticks all the boxes for the new season by channeling a retro-inspired look. We'll be styling it with colourful knitwear for a layered look that pops. The bad news? It's currently completely out of stock. Oh, the power of Holly.
ShutterstockSocial media was on fire with fans going wild for Holly's white midi skirt. It's the Pleated Cone Denim Midi Skirt from J Crew. The best news? It's been slashed in price from £205 to £144 and selling like hot cakes.
@hollywilloughby / InstagramHolly made a transitional leap into Spring with this tartan asymmetric wrap skirt from M&S (£39.50), which she teamed with a pared back top by Winser London and her trusty Kurt Geiger heels. We predict the M&S skirt will be a sell-out.
@hollywilloughby / InstagramHolly layered a John Smedley knit (£150) under a Warehouse denim pinafore dress (£49), paired with Topshop Hibiscus ankle boots in cream (£85). A perfect transitional look. Holly has single-handedly made the outfit THE look of Spring.
@hollywilloughby / InstagramWearing pink and red together was once considered a fashion faux pas, but we know that when done correctly, it's a sartorial dream. Holly proved this when she paired red & Other Stories boots with a red Reiss skirt and a pink sweater from L.K Bennett. Serious style inspo.
@angiesmithstyle / InstagramIt's back to black
Holly looked effortless chic in this black jumpsuit (£129) from Issa London from House Of Fraser as she attended the British Fashion Awards. She added some dazzle to the outfit with a pair of Sophia Webster shoes.
@hollywilloughby / InstagramWe're pining for Holly's pinafore
As the weather turns colder, Holly looks toastie in a Ruffle turtleneck from Kate Spade New York (£158) with a denim strappy pinafore from Maje Paris (£175). There's no doubt about it, Holly has been looking better than ever - she credits her slender figure to regular sessions with Lynne Robinson of Body Control Pilates.
@hollywilloughby / InstagramHolly's in the pink
Holly looked rosie in a pure cashmere polo neck jumper from Marks and Spencer (£89), a mini leather skirt from Jigsaw (£150) and Topshop ankle boots at (£75).
@hollywilloughby / InstagramEveryone's coveting her plum wardrobe
Holly kept it high street with Marks and Spencer maroon slim leg trouser (£45) and Oasis plum knitted top (£21).
She has aways looked incredible, but the This Morning presenter looks better than ever after dropping a few pounds. The secret to her amazing new figure is just three simple foods - chicken, carrots and hummus.
@hollywilloughby / InstagramSomewhere Over The Rainbow
This colourful dress from Ashish (£1400) is what had everyone talking about Holly's svelte figure. She wore the rainbow sequin mini dress on Jonathan Ross's show and despite its hefty price tag, it sold out within 30 minutes of her appearing in screen in it.
Holly's 2.8m followers desperately check out her Instagram every day to see where they can get their hands on her newest outit. Her stylist Angie Smith also shares a daily picture of her.
@hollywilloughby / InstagramKeeping it simple
Holly looks great in this simple look of a white polo neck under leather shift dress from Oasis (£120).
As well as pilates, Holly can credit her knockout figure to her new hobby of boxing. She's a fan of shadow boxing, skipping and hitting the pads. An insider says she is doing boxing sessions three times a week to tone up.
@hollywilloughby / InstagramHer outfit really is magic
It's like Holly has a wand for making clothes look amazing and this Abracadabra black jumper from Chinti and Parker is no exception - although with a £350 price tag you might need to magic up some extra dosh to treat yourself. She's paired it with a V by Very black sequin midi skirt (£35) and LK Bennett black suede closed courts (£195).
@hollywilloughby / InstagramHolly adds some sparkle to her wardrobe
It looks like Holly is a fan of the kirakira app too, bringing a bit of sparkle to this skirt. The sparkly ruffle funnel neck jumper is from Marks and Spencer (£29.50) while her jazzy rainbow sequin skirt (£128) is from Anthropologie and she's teamed them with Raven boots from Kurt Geiger (£139).
@hollywilloughby / InstagramHolly's looking peachy in pink
The 36-year-old looks toasty warm in this LK Bennett Ria Blush midi leather skirt (£495) with a Marks and Spencer cream polo-neck jumper (£17.50) and Praline pink suede pumps from Gianvito Rossi (£470)
@hollywilloughby / InstagramHolly raises the fashion stakes again
The This Morning presenter looks better than ever in the Anthropologie brix sequin skirt (£118) which sold out after only an hour of her being on TV. The mum of three paired it with a mustard round neck jumper from Massimo Dutti (£119). Holly completed the outfit with her much loved Office heels in nude (£69).
REXRed carpet ready
Holly looks effortlessly elegant in this lilac dress from Parisian brand George Shobeika for the red carpet of the Pride of Britain Awards. She described it as "the lilac dress of dreams".
REXThe ultimate little black dress
Holly glammed up for the ITV gala in Pallas Paris black halter neck dress with Boodles jewellery.
REXFlower power for Holly
Another high street classic for Holly as she's top to toe Warehouse in this mustard jumper and navy daisy print midi skirt.
