Every piece from H&M's new Conscious Exclusive Collection
It's no secret that we love H&M's Conscious Exclusive collection - fashion without the guilt is always good, and the styles always seem to be the lust-worthy pieces our wardrobes crave.
For 2017, the brand is using something different - a pioneering sustainable material called BIONIC® – recycled polyester made from plastic shoreline waste.
Mind blowing, or what?
The fluid fabric is used to make an intricate pleated gown, as modelled here by Natalia Vodianova...
The supermodel and philanthropist stars in her first ever campaign for H&M, and said: “It’s amazing to see the advances in sustainable fabrics that are used in the collection, pointing towards a more sustainable future for all fashion.”
The ethereal plissé pleat gown in powder pink is PERFECT for wedding season, and at £199.99 it won't break the bank.
The collection, including this dress, will be available in around 160 stores worldwide, and online at hm.com, from 20 April 2017 at 9am. Scroll down to see the amazing pieces from the collection...
Dress, £199, H&M Conscious Collection
Dress, £149, H&M Conscious Collection
Dress, £125, H&M Conscious Collection
Jacket, £299, H&M Conscious Collection
Shoes, £99, H&M Conscious Collection
Dress, £179, H&M Conscious Collection
Bag, £39.99 H&M Conscious Collection
Top, £49.99, H&M Conscious Collection
Skirt, £79.99, H&M Conscious Collection
Earrings, £29.99 H&M Conscious Collection
Deconstructed shirt, £49.99, H&M Conscious Collection
Shoes, £79.99, H&M Conscious Collection
Blouse, £79.99, H&M Conscious Collection
Dress, £69.99, H&M Conscious Collection
Top, £99, H&M Conscious Collection
Top, £59.99, H&M Conscious Collection
Dress, £69.99, H&M Conscious Collection
Dress, £199, H&M Conscious Collection
Crop top, £49.99, H&M Conscious Collection
Top, £49.99, H&M Conscious Collection
Top, £49.99, H&M Conscious Collection
Jacket, £129, H&M Conscious Collection
Dress, £249, H&M Conscious Collection
Dress, £199, H&M Conscious Collection
Dress, £99, H&M Conscious Collection
Top, £39.99, H&M Conscious Collection
Dress, £99, H&M Conscious Collection
Top, £59.99, H&M Conscious Collection
Earrings, £29.99 H&M Conscious Collection
Jacket, £149.99, H&M Conscious Collection
Trousers, £99, H&M Conscious Collection
Bag, £39.99 H&M Conscious Collection
Shoes, £99, H&M Conscious Collection
Bag, £39.99 H&M Conscious Collection
Skirt, £49.99, H&M Conscious Collection
Top, £59.99, H&M Conscious Collection
Dress, £199, H&M Conscious Collection
