Hailey Bieber just trademarked ‘Bieber Beauty’ and we're excited
What do Jessica Alba, Kylie Jenner and Ariana Grande all have in common? Your boyfriend probably fancies them, but what he doesn't know is how swiftly these celebs filtered into the world of beauty, with just a touch of support from their status.
For Jessica, ultra gentle skin, hair and colour products with an environmentally-friendly bonus formed the base of her brand, Honest Beauty. Kylie used the buzz around her own pout to create Lip Kits (plus a multi-million dollar beauty business); and as for Ari - well, the beautiful melody of notes in her Cloud fragrance guarantees goosebumps.
With success stories like these, it's no wonder other actors, singers and models are considering the industry for a career move. The latest of which is none other than baby-faced beauty, Hailey Bieber.
Following in the footsteps of her famous friends, Hailey has recently gone ahead and trademarked 'Bieber Beauty' giving us a major hint at her next career move.
Never one to shy away from her commitment to hubby, Justin, we're not surprised Hailey has chosen her spangly new surname to back her beauty ambitions. And let's be honest, if hair products are on the agenda, 'Baldwin Beauty' should probably be dodged.
What exactly will Hailey be bringing to our beauty cabinets? That's still officially TBC, but we bet 'complexion' will star. Think Rhianna's Fenty Beauty with a serious focus on glow, and some sort of millennial twist.
Watch this space!
Scroll down for Hailey's best beauty looks...
Getty ImagesHailey did the power half-up-half-down pony to absolute perfection at New York Fashion Week.
Getty ImagesHailey stepped out with bold pink hair and she's making us want to reach for the bottle.
Getty ImagesHailey's gorgeous blonde bob and paired back natural makeup look has her looking fresh-faced and glowing.
Getty ImagesNo one, I repeat, NO ONE, does pink hair better than Hailey. She looked stunning on the Met Gala Red Carpet with her dewy skin and pink hair pulled back into a flower crown.
Getty ImagesYou have to admit, Hailey is the queen of being able to pull off anything. From a cool girl dark lip to tousled hair...
Getty Imagesand... sleek, stunning and glamourous.
Getty ImagesI mean, look at that FLICK!
Getty ImagesShe's a goddess of Cannes Red Carpet edginess...
Getty Images... and Tribeca Film Festival glamour.
Getty ImagesWe're crowning Hailey Baldwin the queen of sassy ponys. Her super straight updo is a gorgeous idea for a day-to-night hairstyle.
REXCoral lips and curls might be our new favourite look from the model. Hailey's neutral eye makeup just makes the lips and shiny strands stand out.
Getty ImagesHailey Baldwin absolutely rocked the Dolce & Gabbana runway in a bold red pout and corseted outfit. We're living for this look, spot on.
Rex FeaturesAt the amfAR gala Milano, Hailey channeled the 60s with a thick black headband pulling back her blond locks, which she paired with a cat-eye flick and stunning hoop earrings.
Getty ImagesShe's ditched the bob in favour of long, luscious waves. We love the half-up, half-down style and just check out those brows!
PA PhotosIs this one of Hailey Baldwin's best beauty looks to date? We sure think so. With that smouldering 90s pout and shoulder-length, wet-look hair, she's got it down.
Getty ImagesHailey kept it chic and simple with a centre parting, long sleek locks and bold brows.
Getty ImagesWe're loving Hailey's vampy lips teamed with glowing skin and pulled back hair.
Getty ImagesHailey Baldwin's beauty look is incredible here; the glossy lips, the lightly bronzed cheeks, the soft feline eye. Yes, yes, and YES.
GettyHailey's most recent look comprised of a scraped-back hairstyle, golden eye makeup and flawless skin.
Getty ImagesWe love Hailey's slightly shorter locks and glossy nude lips. It makes for a perfect combination.
Rex FeaturesWe think Hailey Baldwin has gone a little blonder! The star stepped out with vibrant platinum locks recently - we love it.
Hailey attended the iHeartRADIO Much Music Video Awards in Canada sporting a pretty updo and long bangs.
Rex FeaturesHailey rocked a classic ponytail and long bangs recently on the red carpet. We really want to know what her lipstick shade is, too....
Rex FeaturesA cool braid was the order of the day for Hailey while she was out and about recently. Her brows were looking pretty perfect, too!
PA PhotosA sleek ponytail was the order of the day for Hailey. She combined the pulled-back look with her signature red lip.
Rex FeaturesSimilarly, she opted for a sleek shiny ponytail here, too.
Rex FeaturesHailey is a big fan of plaits and likes to mix it up with different styles. We love this casual, intricate-looking 'do...
Getty Images... nearly as much as this gorgeous long French braid!
Rex FeaturesSometimes Hailey lets her hair down, and when she does, it looks sleek, long and full of shine.
Rex FeaturesWhile out and about, the young star proved she looks just as gorgeous with subtly ]tousled locks as when she straightens her mane.
PA PhotosWe can't get enough of Hailey's look here. She was FROW at Fashion Week with a gorgeous layered hairstyle and accompanying long choppy.
Getty ImagesA prime example of how Hailey keeps her hair simply styled to show off her bold makeup, this look was a show-stopper. Her flawless complexion, super long lashes and burgundy lips made for beauty perfection.
PA PhotosThe model rocked some sultry smokey eyes and a chic updo at the MTV Awards, 2015.
Matt Baron/BEI/Shutterstock/Rex FeaturesBackstage at Fashion Week, Hailey showed off a pared-down and minimalistic look.
PA PhotosWhile at a premiere, Hailey rocked retro beauty with this textured updo and her matte
bold lips.
Rex FeaturesHow simply stunning does Hailey look here?! We love her simple hairstyle, kohl-lined eyes and perfect
nude lips.
Matt Baron/ BEI/ Shutterstock/ Rex FeaturesHailey has experimented with her hair shade. She went through a brunette phase, and wore her dark locks with bronzed skin and glossy lips.
Rex FeaturesThe darker hue looked perfect when in this pushed-back style, too. And just look at those oversized earrings!
Rex FeaturesAt an event for Dior and I, Hailey wore her signature
ponytail, glossy rose-hued lips and glowing skin.
PA PhotosNeed help on how to wear your smokey eyes and nude lips? Just follow Hailey's lead.
Rex FeaturesWe're kind of obsessed with Hailey's topknot and feline flick combo. She's giving us serious brow goals here, too.
Rex FeaturesWe can't decide what we like more here: the glittering bronze smokey eyes or the perfect unicorn
braid sitting on the top of her head.
Rex FeaturesWe miss it when Hailey had a bob. The shape, cut and colour were just gorgeous.
BEI/ BEI/ Shutterstock/ Rex FeaturesShe also experimented with bleach blonde hues while she had shorter hair.
PA PhotosBack when Hailey was still a red carpet newbie, she stuck to basics and did them very well. Just look at those perfect curls.
