The street style set's favourite Scandi brand is having a major charity archive sale right now
It's one of the most popular Scandi fashion brands in the world right now, with countless influencers considering it one of their go-to label, but for many of us getting our hands on some of Ganni's most popular pieces has proven a mission.
Often selling-out instantly online, those looking to get their hands on some of the label's most iconic pieces - remember that neon green seersucker dress you saw all over Instagram last year? Or the checked slip? - would usually have to head to Copenhagen to visit the brand's archive store 'Ganni Postmodern', which opened its doors back in 2015.
This week only, however, the much-loved Danish label has taken its archives online with a five-day 'Ganni Postmodern pop-up'.
A curation of over 400 styles from past-season collections, going back to Autumn/Winter 17's 'Love Society' collection, pieces are discounted up to 70 per cent.
20 per cent of profits from the pop-up will go to UN Women's solidarity funds supporting women whose lives are most impacted during Covid-19.
"Right now, we’re apart" acknowledged Ditte Reffstrup, Creative Director at Ganni, "but we’ve never been more connected."
"So many people ask us about the Ganni Postmodern store in Copenhagen. It’s such a popular destination, people go there to treasure hunt."
Looking to treat yourself?
"We wanted to finally give our worldwide community the chance to access our archive in support of a good cause. It’s been so nostalgic looking back through the archives. You can really go explore and find the one that got away!"
Scroll down to see the 11 pieces on our Fashion Editor's Ganni Postmodern shopping list, but be quick - the pop-up is only open from April 28th to May 3rd...
