13 Faithfull The Brand sale pieces to buy right now (the Kate Middleton-approved label you're going to see everywhere this summer)
The last couple of summers have seen our obsession with all things floral-print taken to the extreme thanks, in large part, to the undeniable surge in popularity of brands such as Rixo and Reformation for whom punchy, feminine prints are their bread and butter.
Having taken note of this demand for visual embellishment but adapted it for a their customer with a slightly more muted aesthetic, Faithfull The Brand has seen swathes of influencers and fashion editors snapping up its chic, boho-inspired pieces over the last year. The best part? Loads of their funky and sustainable designs are on sale right now at Net-A-Porter.
The label undoubtedly hit the jackpot back in June of last year, though, when they landed their most high-profile fan in the form of the Duchess of Cambridge, who paired the dress with £5 Accessorize earrings.
One of the world's most major fashion influencers in her own right, anything Kate wears sells out in minutes - and this v-neck multicoloured midi was no different, flying off shelves via every stockist.

Based in Bali and inspired by vintage markets all over the world, each piece is hand-dyed, printed and made by local artisans with a huge focus on sustainable processes. It's true wanderlust for your wardrobe.
Faithfull The Brand has won over the likes of Monikh Dale, Lucy Williams and Sara Escudero - who alone have a combined Instagram following of over 1.7 million - so it's no surprise that word is spreading fast. With the Duchess's 11.9 million social following - and countless others off social media - having now been introduced, the label is one you'll want to add to your wardrobe immediately and save a few quid while doing so - thanks NAP!
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Bursting with shirred waists, frilled sleeves and ruffled hems, Faithfull boasts a smorgasbord of design details that simultaneously scream timelessness and modernity.
Not restricted to regular daywear, the brand also has a masterful collection of swimwear, from floral one-pieces to itsy bitsty polka dot bikinis and high-waisted checked numbers. Matching bucket hats and tote bags just complete the offering.
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Neither strictly high-end or high street, Faithfull straddles that ever-growing middle ground between the two, with pieces ranging from around £70 for a hat to £200 for a linen jumpsuit or shirred mini dress.
A direct reflection of its quality and fine fabrics, however, is where the label is stocked, with the likes of Net-A-Porter (a website renowned for its stock of designer goods) hosting an amalgamation of its pieces.
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While Kate's floral choice (unsurprisingly) sold out in minutes after her appearance, there are plenty of alternatives to choose from for you to have your viral moment.
















