These are the 5 cult products you need to snap up from Insta-famous beauty brand, Drunk Elephant
Forget a bricks and mortar store and lucrative marketing campaign, the single quickest way to boost your beauty brand right now is on the 'gram.
Kylie Cosmetics, Fenty Beauty and Glossier all found their fame on your grid and then we all fell drunk in love with another US brand.
If you're an avid 'grammer like us, you'll no doubt have noticed Drunk Elephant popping up all over your feed.
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Drunk Elephant, which is available on Amazon, amassed a waiting list of thousands of beauty aficionados when it announced it was launching in the UK.
So what's all the hype about?
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Clean skincare is at the heart of this colourful brand, with zero toxins, ‘question mark ingredients’ or ubiquitous marketing jargon. Major beauty brownie points from us.
Drunk Elephant is all about being a ‘clean-clinical’ brand – natural, but with clinical results. And it’s no wonder they’re building a cult following on the ‘gram: think envy-inducing shelfies, relatable memes ('Do you ever stress about money then accidentally order more clothes?') and, of course, their range of picture-perfect white products with brightly-coloured lids.
One of the brand's hero products is the Babyfacial - a pro-quality AHA/BHA “facial” that resurfaces to reveal greater clarity, improved skin texture and tone and a more youthful radiance. Think of it as an extra nudge for stubborn, dull skin (in other words, it’ll knock your cells off).
We also fell head-over-heels in love with the A-Passion Retinol Cream which is a super-charged, silicone-free formulation featuring 1% retinol alongside a fruit cocktail of extracts such as passionfruit, apricot, kale and winter cherry. Delicious.
We are #drunkinlove.
Scroll down to read about (and shop) our favourite products from the brand...
Drunk Elephant C-Firma Day Serum, £85.94
This revolutionary serum evens skin tone, fights cellular UV damage, stimulates collagen synthesis and optimises skin physiological activities of defence and cell regeneration.
A-Passion Retinol Cream, £82.99
Answering the prayers of many a Drunk Elephant devotee, this super-charged, silicone-free formulation features 1% retinol and will leave skin smooth and line-free.
Protini Polypeptide Cream, £65.48
A breakthrough protein moisturiser that combines an unprecedented array and concentration of actives for improvement in the appearance of skin's tone, texture, and firmness.
Drunk Elephant Lippe, £22.78
An anti-ageing and protective treatment balm that moisturises, volumises, nourishes and rejuvenates the lips for a noticeably more youthful pout.
b[]Drunk Elephant Lala Retro Whipped Cream, £64.96[/b]
A retro-style moisturiser that rehabilitates, brightens, firms and thickens skin while slowly and steadily delivering a steady dose of moisture throughout the day and night. This a cult buy.
