45 new season fashion campaigns we can't stop staring at

We couldn’t be more excited to see the new season collections brought to life in glossy ad campaigns by our favourite models and celebrities.
Autumn is well and truly here and the spring shows gave us a lot to talk about. And believe it or not, the SS18 campaigns are starting to trickle in. While we won't be able to don our bikinis just yet, there's some joy that can be had in looking forward to warmer times.
From Selena Gomez for Coach, to Gisele for Loewe, we round up our favourite campaigns as they're released...

GUESS
It's official: spring summer 2018 is here and it's here with a bang. Jennifer Lopez front's GUESS Jeans summer ad campaign, looking smokin' in an old Hollywood-style ensemble of high-waisted shorts, a tie-up white shirt and thick belt. The black and white photo, shot by fashion photographer Tatiana Gerusova "draws inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood". We're into it.

Swarovski
The jeweller has just released its Christmas campaign, and you may recognise a few of the famous faces included. Calling for #BrillianceForAll, the holiday campaign stars Karlie Kloss, Naomi Campbell, Chiara Ferragni, Jourdan Dunn, Fei Fei Sun, Ruby Rose, Maye Musk, Boy George, Andres Velencoso, Bryanboy, Daya, Anthony Mackie, Nolan Funk, Eric Rutherford, Nathan Owens and Maggie Jiang, to name but a few.

Gap
Gap's autumn winter 2017 campaign stars the iconic Cher and the rapper Future. The campaign encourages individuals or groups from different walks of life to meet and inspire each other.

G-Star Raw
Adwoa Aboah, Jean Campbell and Lennon Gallagher join Pharrell Williams to front G-Star Raw's latest campaign. Pharrell explained "we specifically chose outspoken individuals with their own sense of style".

Zadig & Voltaire
Starring alongside her brother Anwar for another season, Bella Hadid looks super chic as the face of French label Zadig & Voltaire.
Terry RichardsonBulgari x Nicholas Kirkwood
If we were Bella Hadid we'd stare at ourselves in the mirror, too! The model of the moment is fronting the Bulgari x Nicholas Kirkwood campaign called 'Serpenti through the eyes of Nicholas Kirkwood'.

Dr. Marten Worn Different
Dr. Marten's latest campaign, Worn Different, took fans of the brand to the streets. Celebrating the classic 1460 boot, DM lovers from all different walks of life came to London and marched on iconic locations like Millennium Bridge, Leake Street Tunnel and Carnaby Street. It was Dr Marten's rebellious self-expression at its best. 👏

Atelier Swarovski
Starring Karlie Kloss and Naomie Harris, Atelier Swarovski celebrate their 10th anniversary in style with this stunning ad campaign that highlights strong and inspirational women.
MISSONI FW17Missoni
Under the creative direction of Angela Missoni, Gigi Hadid is the stunning star of the Italian house's autumn winter 2017 campaign. The plain backdrop is juxtaposed with the bright colours from the collection that celebrates female empowerment, identity and freedom.
Gucci FW17 / TM & © 2017 CBS Studios Inc. STAR TREKGucci
Starring the now famous rhinestone-studded sheer bodysuit worn by Rihanna, Gucci’s weird and wonderful campaign juxtaposes cows and aliens with the house’s floral, Renaissance inspired collection.
coach AW17 campaignCoach
The most followed person on Instagram, Selena Gomez is the face of the autumn winter campaign for Coach. The Disney star-turned-singer poses in the back of car with the whole campaign following a road-trip theme, captured by Steven Meisel.
VersaceVersace
Supermodel Gigi Hadid faces Versace's latest campaign, following appearances on both the Autumn and Spring 2016 campaigns. With red streaks in her hair, Gigi is captured by Bruce Weber alongside Mica Arganaraz, Taylor Hill and Vittoria Ceretti.
AX Armani ExchangeAX Armani Exchange
Cara Delevingne, Martin Garrix and Li Yifeng face Armani Exchange's new autumn winter 2017 collection. Giorgio Armani explained the stars as "three different and surprising individuals, all creative and free in their expression and whom I wanted to envelop in Armani style." In typical Cara fashion
Fendi FW17Fendi
BFFs Kendall Jenner and Gigi Hadid joined forces in Fendi's latest ad campaign captured by Karl Lagerfeld. This glamorous shoot is only the second time the two models have appeared in a campaign together! (The first was the Balmain x H&M collaboration)
max maraMax Mara Accessories
Bella Hadid replaces her sister Gigi as the face of Max Mara Accessories. The campaign was shot by Steven Meisel with the help of Carine Roitfeld, hairstylist Guido Palau and makeup artist Pat McGrath.
LoeweLoewe
Despite having announced her retirement in 2015, supermodel Gisele has made a comeback, facing the Loewe AW17 campaign. The Brazilian model wears a floppy hat with a Loewe-branded loaf of bread embroidered onto it. The campaign was photographed by Steven Meisel and is titled 'Compositions', centring on still life and the juxtaposition between precious and ordinary, in case you were wondering...
BulgariBulgari
The Buglari AW17 Accessories collection stars Bella Hadid. The campaign, captured by Terry Richardson is set against colourful backdrops with a glam 70s style.
Stuart WeitzmanStuart Weitzman
Gigi Hadid channels Twiggy for the Stuart Weitzman autumn winter 2017 campaign. Facing the shoe brand for the fourth time in a row, Gigi rocks a pixie cut for the black and white campaign shot by Mario Testino.
DiorDior
Nine models including Ruth Bell and Adwoa Aboah face Maria Grazia Chiuri's latest collection for Dior. In this campaign, the creative director portrays the strong feminism that has characterised her collections by presenting strong but unique women, united but individual, all wearing the highly-symbolic colour blue.
dolce and gabbanaDolce & Gabbana
Focusing on millennials, Dolce & Gabbana's campaign features social media stars, celebrity children and models in lace, leopard print and floral prints.
Alexandre VauthierAlexandre Vauthier
Bella Hadid fronts the Alexandre Vauthier autumn winter 2017 campaign in a series of dramatic photos where Bella poses as an elegant femme-fatal.
Miu MiuMiu Miu
Photographer Alasdair McLellan collages iconic New Orleans images with snaps of the Miu Miu autumn winter collection modelled by Kate Moss, Naomie Harris and Adwoa and Kesewa Aboah.
BlumarineBlumarine
Blumarine has launched their autumn winter 2017 campaign starring Irina Shayk. To celebrate the 40th anniversary of the brand, Luigi & Iango capture the Russian top model in a series of sensual and feminine photos.
Max MaraMax Mara
In front of Steven Meisel's lens, model Grace Elizabeth faces Max Mara's Autumn/Winter 2017 campaign after walking for the label during Milan Fashion Week.
Miss SixtyMiss Sixty
Candice Swanepoel makes her return to the fashion scene to face the AW17 Miss Sixty campaign after giving birth last year. Photographed in New York by Terry Richardson, the model rocks embroidered denim.
PinkoPinko
Model Sara Sampaio is the face of the Pinko autumn winter 2017 campaign. Shot by Xavi Gordo, the model sports colourful and feminine looks from the collection that is inspired by underground trends, techno and pop music with a touch of couture. We're obsessed with those sequin trousers.
MangoMango
Italian photographer Mario Sorrenti teamed up with Mango for their autumn winter 2017 campaign starring Anna Ewers, Amber Valletta and Freja Beha Erichsen in a series of photos that juxtapose colourful shots with edgy black and white ones.
Michael KorsMichael Kors
Taylor Hill, Romee Strijd and Edie Campbell star in the Michael Kors AW17 campaign shot in London by Mario Testino. Michael Kors explained that he was "intrigued by the idea of strength and sensuality" that is shown through the mix of exotic prints, textures and colours.

Kenzo
You may not recognise Maya Rudolph, Macaulay Culkin and Matt Lucas as the stars of the Kenzo campaign. The actors are dressed in the costumes of a typical Vaudevillian performance but fashioning the label's autumn winter collection.
MoschinoMoschino
Fashion's latest it-girl Slick Woods stars in Moschino's new campaign alongside Natalie Westling and Tamy Glauser. Shot by Steven Meisel, styled by Carlyne Cerf De Dudzeele and make-up by Pat McGarth, the star team behind the campaign mixes black and white with vibrant colours.
Karl LagerfeldKarl Lagerfeld
Model-of-the-moment Taylor Hill and her sister Mackinley are the stars of Karl Lagerfeld's autumn winter 2017 campaign. Wearing matching ensembles, the sisters appear more like twins in the campaign shot by the designer himself.
Kurt Geiger AW17Kurt Geiger
Lily Donaldson fronts Kurt Geiger latest campaign. The model explained, "I love this collection. It is super-fun, feminine and playful, and so fitting for next season." The campaign was shot by Erik Torstensson in London.

Nirav Modi
Priyanka Chopra stars alongside Rosie Huntington-Whiteley in Indian jewellery label Nirav Modi's AW17 campaign. Captured by Patrick Demarchelier, the campaign combines Indian "know-how of jewellery with a western sensibility" in the words of the designer himself.
Zara AW17Zara
Rising stars Grace Elizabeth, Vittoria Ceretti, Faretta, Lex Herl and Aira Ferreira star in Zara's Autumn/Winter campaign shot by Steven Meisel. The models are captured wearing a mixture of trench coats, knits and tailored jackets.
Furla FW17/18Furla
Shot and directed by Fabien Baron, Furla's latest campaign is inspired by the work of artist Ettore Sottsass. Architectural details are the backdrop to the campaign.
AmazonAmazon
Channeling Carrie Bradshaw, Sarah Jessica Parker's debut footwear range was unveiled in 2014. For AW17, her collection will be available to shop on Amazon from October 2017.
EtroEtro
Shot in Berlin, Etro's autumn winter campaign is all about symbols and the border between reality and imagination. Anna Ewers fronts the campaign wearing a mixture of highly colourful prints and fabrics.
Salvatore FerragamoSalvatore Ferragamo
Titled 'Ferragamo and I', the Italian house's AW17 collection stars Xiao Wen Ju, Aymeline Valade and Kit Butler. The campaign features vibrant colours and prints and was shot by Walter Pfeiffer. Super modernist - we like.
Roberto CavalliRoberto Cavalli
Starring Eva Herzigova and Jarrod Scott, French photographer Jack Waterlot captures the Roberto Cavalli AW17 collection in a series of studio shots.
Alberta FerrettiAlberta Ferretti
Shot by British photographer Tim Walker, the Alberta Ferretti autumn winter 2017 campaign stars Lineisy Montero, Lexi Boling and Kiki Willems. The models are wearing velvets embroidered with the Piazza San Marco’s famous lion and other pieces from the Venice-inspired collection, styled by Carine Roitfeld.
Rag & BoneRag & Bone
Bob Marley's granddaughter Selah Marley alongside actress Jaimie Alexander, model Lottie Moss and musician/model Staz Lindes front the Rag & Bone autumn winter collection. Photographed by Glen Luchford, the campaign is an extension of the label's portrait series that was exhibited during New York Fashion Week.
Calvin Klein Fall 17 campaignCalvin Klein
For Raf Simons' debut collection, the designer throwbacks to the 80s emblazoning Brooke Shields' iconic 1981 campaign for the house on several pieces in the collection. For autumn winter 2017 Willy Vanderperre captures the collection against the backdrop of billboards with Andy Warhol's works.
LongchampLongchamp
Freja Beha Erichsen is the new face of Longchamp for the autumn winter 2017 campaign. Bringing her signature edgy Parisian chic to the label, the Danish model is shot on the streets of Paris with the label's Mademoiselle bag. That fur coat has us dreaming of winter...
MajeMaje
Andreea Diaconu stars in the Maje Autumn 2017 campaign. In a series of candid-like images, photographer Tyrone Lebon captures the collection against a Paris backdrop.

Kate Spade
Model and architecture aficionado Fernanda Ly faces Kate Spade autumn winter 2017 as the New York label takes Paris.
MarniMarni
For Marni's campaign, artist Michael Hauptman plays digitally with the model's poses to create optical illusions that emphasise strength and celebrate beauty.
ZimmermannZimmermann
Australian fashion label Zimmermann's autumn winter 2017 collection was shot in Carnegie Hall, New York. The campaign stars Vanessa Moody and channels a mix of rock and roll and boho vibes.

Reserved
Alongside opening a flagship store on Oxford Street, Reserved are launching a global campaign with Kate Moss. Kate's iconic link is combined with the label signature fashion-forward aesthetic.

Bimba Y Lola
Bimba Y Lola's bold campaign captures the rebellious spirit of the fashion label. Inspired by Formula 1, you'll be racing to catch a glimpse of their latest collection.