Best Celeb Ad Campaigns Of SS12
There are plenty of stars who have earned themselves a few extra high fashion credits this season with starring roles in top ad campaigns. Here's our pick of the best, but be warned: some of them will surprise you...
Elettra Wiedemann For Coast
As Coast prepares to launch its new flagship store in London on 28 June, the brand is flexing its fashion muscles with the appointment of Elettra Wiedemann (who is, of course, Isabella Rosselini’s daughter), as the face of its summer occasionwear line.
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Elettra Wiedemann For Coast
“We chose Elettra for her flawless style and impeccable fashion lineage,” says a spokesperson for the label. “Her natural, timeless beauty and radiance aligns perfectly with the contemporary glamour of Coast”.
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Elettra Wiedemann For Coast
Eschewing the obvious tack of bright sun and a countryside landscape, the moody shoot shows Elettra flouncing fabulously around an LA mansion. We’re sold!
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Claudia Schiffer For GUESS
OK, OK, we know that Claudia Schiffer is famous for being a model – but we couldn’t not include this beautiful shot of her posing on a vintage Vespa as part of a one-off series to celebrate 30 years of iconic GUESS campaigns.
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Claudia Schiffer For GUESS
In another shot, Claudia leans forward seductively as she slips on her shoes and prepares to go sightseeing in Sorrento, Italy, where the campaign was shot by long-time GUESS collaborator Ellen Von Unwerth. Creative input came from Paul Marciano, CEO and Creative Director at GUESS? Inc. - who also partnered with Ellen for Claudia's first GUESS campaign, in 1989.
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Alexa Chung For Vero Moda
For spring/summer 2012, Alexa Chung notches up three seasons as the face of high street label Vero Moda.
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Alexa Chung For Vero Moda
This short black and white print dress and leopard spot hat are two highlights of the collection, which was inspired by Miami.
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Alexa Chung For Vero Moda
The campaign has a soft, dreamy feel to it, reflected in Alexa's beachy waves and the softer silhouttes of the collection.
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Alexa Chung For Vero Moda
"Alexa adapted to the setting with a natural ease and assurance that made the images stand out," says Vero Moda's international PR and image manager, Katja Hundrup. she certainly looks relaxed here...
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Alexa Chung For Vero Moda
Mario TestinoCara Delevingne & Eddie Redmayne for Burberry
The unveiling of the Burberry campaign is always a new season highlight, as the label always champions new British talents. For spring/summer 2012, the spotlight is on socialite Cara Delevingne and My Week With Marilyn star Eddie Redmayne.
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Mario TestinoCara Delevingne & Eddie Redmayne for Burberry
Shot in a studio against a stark white background, the focus remains 100% on the clothes. Tailoring is key this season – as are those distinctive bobble-topped hats.
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Mario TestinoCara Delevingne & Eddie Redmayne for Burberry
Things weren't as frosty between Cara and Eddie as they may first appear. In one shot, he feeds her a strawberry - as they show off their Burberry eyewear, of course.
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Pete Doherty for The Kooples
Pete Doherty may seem an unlikely model, but The Kooples has taken a chance on the the troubled musician. Indeed, not only did he model this spring/summer 2012 capsule collection, he designed it, too.
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Pete Doherty for The Kooples
He had been due to design for autumn/winter 2011, but the project was pushed back for six months when he was sent to prison for cocaine possession and use. The Kooples founders, the Elicha brothers, commented at the time: "Working with Pete Doherty is a great adventure. He is a passionate and creative artist, but creativity can also sometimes lead to complications." Pete's on-again, off-again model lover, Irina Lazreneau, models the women's pieces.
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Scott SteinbergMichelle Williams For Band Of Outsiders
We wouldn’t blame you for not recognising Michelle Williams in this nostalgic Band Of Outsiders’ campaign; its quirky, Polaroid-inspired aesthetic was masterminded by one half of the line’s design duo, Scott Steinberg. Steinberg himself shot the actress in a series of kooky poses around LA.
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Scott SteinbergMichelle Williams For Band Of Outsiders
Williams pretends to dig up the grave of Alfred Hitchcock in one scene while, in another, she wears a long, printed blue dress and matching jacket as she inspects a Magic 8 ball.
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Scott SteinbergMichelle Williams For Band Of Outsiders
Scott SteinbergMichelle Williams For Band Of Outsiders
...Even more closely...
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Scott SteinbergMichelle Williams For Band Of Outsiders
...Before giving in to the lure of the picnic basket. Be still, our beating hearts! This may just be the coolest thing we have ever seen.
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Ashley Greene For DKNY
Ashley Greene and DKNY – a match made in fashion heaven? We almost didn’t recognise the Twilight star as her sultry modelling alter ego.
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Ashley Greene For DKNY
She was shot by fabulous fashion duo Inez & Vinoodh at the top of NYC’s Waldorf Astoria for the campaign.
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Ashley Greene For DKNY
The brief? “Taking DKNY to new heights for spring. Looking at New York City, where there is always something new to discover. And DKNY from a new perspective, high above the city streets.”
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Ashley Greene For DKNY
Hello! How are we supposed to focus on the collection with hot man in shot? Luckliy, this strapless sheath more than holds its own. Swoon.
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Gwyneth Paltrow For Coach
For spring/summer 2012, Gwyneth Paltrow reprises her role as the face of all-American bag label Coach in a sun-drenched campaign by photographer Peter Lindburgh. Looking like she hasn’t a care in the world, the mother of two shows off the ‘Madison Lindsey’...
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Gwyneth Paltrow For Coach
...And ‘Poppy Willis’ styles. "I grew up in New York City, and I've always thought of Coach as the quintessential New York brand," Paltrowsays of her affinity with the label.
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Kate Winslet For St John
Having stepped into the rather impressive shoes of Angelina Jolie as the face of St John last season, Kate Winslet is still going strong for spring/summer 2012 as proven by this sultry shot.
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Kate Winslet For St John
“I am very excited for this upcoming season,” the actress gushed about her role. “George [Sharp, the label’s creative director] and St. John have created wonderfully chic and effortless styles for the modern woman."
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Helena Christensen For Triumph
Going back to her modelling roots, photographer-turned-designer Helena Christensen is not only fronting the new Triumph Essence campaign, but she’s also designed three exclusive pieces for it.
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Helena Christensen For Triumph
Of the gig, she says: “For me, it’s essential for a lingerie company to have a female perspective. After all, women are wearing these pieces and it’s all about what makes you feel good. And these sophisticated styles definitely do that.”
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Helena Christensen For Triumph
With Essence now in its second season, Triumph have pulled out all the stops to launch it in Selfridges with an interactive, 3D ‘experience’ (that incorporates an “opulent forest made from lace”, no less). The collection is available to buy now.
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David Beckham For H&M Bodywear
David Beckham’s “in-house team” spent 18 months developing his exclusive Bodywear range for H&M – and who better than the man himself to model it?
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David Beckham For H&M Bodywear
The debut collection features nine styles which “will go on to form the products of the long-term unique partnership” between the two super-brands.
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David Beckham For H&M Bodywear
That’s right, ladies – your man could look like this. Well, sort of. The collection launched on 2 February in the UK.
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Gisele Bundchen For Versace
Ok, ok - we know Gisele is famous because she's a model. But we couldn't not include these sizzling shots from the new Versace campaign, which are some of the most talked about of the season.
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Mert Alas and Marcus PiggottGisele Bundchen For Versace
The campaign was shot by in-demand duo Mert Alas and Marcus Piggott in Palm Springs, California, with many of the images washed over in a dreamy blue film.
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Mert & Marcus PiggottRihanna For Armani Jeans
Reprising her role as the face of Armani Jeans and Emporio Armani Underwear for a second season, Rihanna - back to her brunette best - upped the raunch factor for photographer duo Mert & Marcus Piggott.
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Mert & Marcus PiggottRihanna For Armani Jeans
The NY car set of autumn/winter 2011 replaced by a sofa in Dublin, the star pouts over her shoulder in a knotted T and figure-hugging jeans.
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Mert & Marcus PiggottRihanna For Armani Jeans
For the Emporio Underwear campaign, Rihanna flirts coquettishly with the camera in a sweet camisole...
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Mert & Marcus PiggottRihanna For Armani Jeans
...Before baring her enviably flat tum in racy, lacy bra and briefs set. Talk about white hot!
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Amber Le Bon For Vanessa G
Amber Le Bon’s star continues to rise – and, if this gorgeous shot is anything to go by, she’s taking new label Vanessa G up with her. The rock offspring showed off a selection of striking, printed designs in the lush surround of Richmond Park in London.
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Amber Le Bon For Vanessa G
Vanessa G is Vanessa Gouden, a designer for who works to the philosophy of ‘wearable art’. Each of the pieces in her spring/summer collection features an original artwork or photograph that has been reworked through various design processes – like the one worked into this luxe jumpsuit.
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Amber Le Bon For Vanessa G
More is more! The Vanessa G collection is separated into three individual capsule collections: Renewal, Framed Vintage and Ethnic Dazzle, which are all bound by the designer’s strong style signature.
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Amber Le Bon For Vanessa G
Amber poses in a moody trench as dark clouds roll over – a fortuitous coincidence, one imagines.
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Amber Le Bon For Vanessa G
While Vanessa G doesn’t come cheap – we’re talking £600 and upwards – there’s no denying that you’d stand out in design like this fade-out shirt dress, supermodel or not.
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