Benefit launch a PINK charity shop & it looks insane

Think of Benefit and you usually think of pink. The makeup brand and the bright hue go hand-in-hand. Now, to celebrate their love of all things pink, and to raise money for charity, they've launched a charity shop - and every single thing is pink!

Benefit’s annual philanthropy initiative – the Bold Is Beautiful Project. Launching in London’s Covent Garden on Friday 31st March (we're getting a sneak peek later today, so be sure to check out our Instagram Stories), and then touring three other cities across the UK during April, the #RaiseABrow shop will fling open its doors and raise vital funds for two UK charity organisations, Refuge and Look Good Feel Better, which empower and support women and girls across the country.

Containing ONLY pink donations the #RaiseABrow pop-up will be jam-packed with clothes to candles, furniture to fragrance, books, bags and blooms – if it’s pink, it'll be there and one hundred percent of the sales will be donated to the two charities.

If you're wondering where makeup comes in to it, wonder no more! A team of experts will be on hand for brow treatments. In fact, visit any Benefit Brow Bar during April and 100% of Benefit’s profits from every brow wax will go directly to the two charities – plus customers will receive a free deluxe mini Gimme Brow worth £10.

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To donate pink items to the #RaiseABrow shop visit your local Benefit store from April where there’ll be a pink donation bin to add to. To donate directly to the charities, or for more information visit boldisbeautiful.com.

Keep an eye out for #RaiseABrow which will tour Ireland, Scotland and the north of England.