Beauty Bay has revealed its 17 bestselling products, so we’re adding every single one to our basket
With over 200 brands on site and over 7,000 products, Beauty Bay is something of a treasure trove for veteran beauty obsessives. New products land on site every day, each one selected depending on customer demand, so whether you’re after a skincare gadget loved by the celebrities or a salon-worthy hair tool, you’ll find it. No problem.
As well as stocking brands like Anastasia Beverly Hills, Mario Badescu and Stila, the site has an own-brand offering, of which the 42-shade eyeshadow palettes reign supreme. The range was limited to makeup for a very long time, but after the very first skincare line dropped back in February this year, we confidently labelled Beauty Bay the full package. The whole drop was jargon-free and simple to navigate, including a one-size-fits-all cleanser, two moisturisers of the intensely hydrating kind, plus serums and treatments formulated for different skin concerns.

It’s launches like this that prove Beauty Bay has its fingers on the pulse like no other beauty reseller. Need further proof? A dedicated Eid edit for beauty lovers celebrating the end of a prolonged period of fasting appeared on the site this week. The website also recently dropped a hand sanitiser which doesn’t turn your skin into sandpaper (no, really) and created a “Beauty That Gives Back” edit to support Covid-19 charities. There's nothing Beauty Bay can't do.
With a site so vast, it’d be easy to spend your entire paycheck in one fell swoop. But that probably wouldn’t be sensible. So, we caught up with the Beauty Bay team to find out which 17 products sell best for them. After all, it’s always nice to know what other beauty obsessives are returning to buy, time and time again.



















