This £14 Avon serum is so popular that one is snapped up every minute

If your skin is generally dull, dry and a little lacklustre, you will have probably heard all about the glow-inducing properties of Vitamin C. Praised by experts as an essential skincare ingredient that promises to fight pollution, ageing and dullness, Vitamin C is no doubt one of the biggest beauty buzzwords of the moment.

However, given the immense choice out there, hunting down a Vitamin C serum that shows the results you want to see may have so far proved difficult. But worry no more, because we think we've found the answer. The new Avon Anew Vitamin C Radiance Maximising Serum, £20, is proving quite the hit in the skincare community for its ability to tackle all signs of ageing, from sagging to sallowness. So much so in fact, that one of these little bottles is getting snapped up every 60 seconds, according to FEMAIL.

Found naturally in citrus fruits and a number of vegetables such as spinach and broccoli, Vitamin C is a natural anti-oxidant that fights against skin-damaging free radicals like pollution and the blue light emitted from our smart phones. A single bottle of this particular serum contains the equivalent amount of Vitamin C as 30 oranges and promises to give skin a serious boost of radiance.

The best bit? In comparison to other popular Vitamin C serums that can be priced up to £150, Avon's Radiance Maximising Serum is insanely affordable. Don't mind us while we add a few to our basket.

If you're intrigued by the wondrous abilities of Vitamin C, here's our round up of the best products out there...