Never thought we’d say we saw Zendaya selling seashells down by the seashore, but here we are!
In her first-ever Super Bowl ad, the Euphoria star will twirl in a gown that can only be described as Aquata Chic. (What? You don’t remember King Triton’s other daughters?) The bejewelled turquoise dress is total sea goddess vibes and is accented with shells on the bodice – not exactly the most water-friendly outfit for a day at the beach, but we’ll let it go for fashion reasons.
We fully expect mermaid-inspired styles to start selling out after this commercial hits the airwaves.
And we have a first look at the spot for Squarespace, the website-building and e-commerce platform that you’ve heard pop up in every podcast on the planet, which will air in full during the first quarter of the game on Sunday 13 February.
This isn’t the first Super Bowl spot for Squarespace – it’s the company’s eighth time airing a commercial during the big event. They’ve previously enlisted A-listers like Dolly Parton, Winona Ryder, and Keanu Reeves, so Zendaya’s in very good company with this, er, company.
Honestly, it’s really nice to see Zendaya wearing something so cheerful! Her red-carpet style is daring, high-end, and always interesting, but one thing she typically stays away from is, well, whimsy. Maybe she had her fill of patterns and rhinestones during her Disney days, but if she and stylist Law Roach want to play with the princess thing a bit more, we certainly wouldn't complain.
Happy Rue Year.
Elsewhere in celebrity Super Bowl news, Demi Moore and Mila Kunis have already co-starred in an ad about the things they have in common. Like the fact that they went to the same high school. There’s another thing, too, but it’s mostly about high school.
As for Zendaya, Euphoria season two has everyone talking, Spider-Man: No Way Home is still killing it at the box office, and now she’s got a spot in the Big Game. It’s clear: 2022 is officially The Year of Zendaya and we’re barely a month in!
