The White Company has launched a new fashion line named The White Label - a good foundation for your summer wardrobe.
Fans of the lifestyle brand will know that it's carried a small range of basics since 2003, but consider The White Label is first full fashion collection. These aren't clothes that reinvent the wheel - rather reliable, feminine classics that don't depend on fickle trends.
Think pretty full-skirted white summer dresses that we'd wear with a pair of brogues; denim pinafores and Breton tops; a silky jumpsuit perfect for holidays and practical wedges that you actually walk around in all day. There's also a great leather backpack that would work hard all year round.
The collection is available now at Thewhitecompany.com.
