Solange Knowles has launched a diversity campaign for Puma and it's brilliant.
The collection is her third for the brand and designed in conjunction with her record label Saint Heron. The Word to the Woman campaign features 14 women, representing different body types, nationalities, backgrounds, varying personal style and with diverse jobs, from a psychiatrist and clinical research coordinator to a DJ and poet. Each image illustrates the individuality of the woman.
Knowles art directed the imagery and interviewed each of her subjects in films that will be gradually published online. The collection will be available from Puma now.
But anyway, back to gazing at this glorious campaign which celebrates 14 awesome women:
