<p class="default">These days, Christmas TV campaigns have become
almost as highly anticipated as the actual day itself - with the
M&S Xmas ad (alongside John Lewis, of course) the glittering
jewel in the Chrimbo campaign crown each year.
<p class="default">And today, the high-street retailer launched
their highly anticipated ad on their Youtube channel - and we've
got images from the campaign as well as the full video to show
you.
<p class="default">
<p class="default">Starring the
model-turned-highly-successful-lingerie-designer Rosie Huntington-Whiteley, model David Gandy and Helena Bonham Carter, this year's ad is fairy
tale themed, encouraging customers to "Believe in Magic &
Sparkle", as Rosie tumbles Alice in Wonderland-style into
a snow-dusted enchanted forest and begins her festive
adventure.
<p class="default">
<p class="default">Directed by Johan Renck (who has worked with
Madonna on music videos as well as on major designer ad campaigns),
the campaign hurtles through famous fairy tales and fantasy movie
scenes, from Rosie enjoying tea with Mad Hatter David Gandy, to a
Red Riding Hood-esque grandma's house filled with
presents, and a magic carpet ride showing off Rosie's lingerie,
before landing on the yellow brick road for a Wizard of Oz
homage, starring Helena Bonham Carter.
<p class="default">
<p class="default">The ad will officially air on TV for the first
time during the Coronation Street ad break on Wednesday
6th November - but you can watch the full video below:
<p class="default">[#video:https://youtube.com/embed/O7Xw1IL3oh0]
