How the fashion world markets itself to consumers is fast changing with the buy now-see now model gaining momentum.
But the latest selling idea comes by way of Illesteva, a sunglasses brand loved by Gigi Hadid, Kylie and Kendall Jenner, who have begun peddling their must-have shades on Instagram.
Instagram content
Every Wednesday morning, the label will promote a new style exclusively promoted through Instagram, starting with the frost Leonard II frame.
Instagram content
Independent designers and vintage sellers have tried this before but this marks the first time an established brand has used Instagram to sell directly.
Instagram content
Will the social media channel become the latest form of online shopping? We have a feeling Illesteva will be the first of many to harness the direct selling powers of Instagram.
