How to apply mascara correctly, according to a makeup artist

Zero clumps or smudges — you're welcome!
Image may contain Person Skin Adult Cosmetics Face and Head
Rosdiana Ciaravolo/Launchmetrics.com/spotlight

From under eye smudges to clumps and flakes, learning how to apply mascara correctly is an essential skill for any eye look. There’s nothing worse than applying a full face of makeup, only for your best mascara to end up in smears or black (or brown) specks across your face. Although using mascara may seem straightforward, there are a few application tips to keep in mind to achieve the best results.

First off, the basics — make sure your lashes are clean. “For all of my clients, I start with a gentle cleanse over their entire face, including their eyes,” says makeup artist Emily Gray, whose clients include Lana Del Rey and Marren Morris. “I love using Shiseido Facial Cotton Pads, because they’re gentle on the skin and don’t tug or shed, with Sisley Paris Eau Efficace Gentle Makeup Remover. This micellar water takes off any remaining eye makeup, which makes it the perfect prep for any eye or lash look.”

Image may contain: Brown Hair, Hair, Person, Adult, Face, Head, Dynamite, and Weapon
The 13 best mascaras are the secret to long, full lashes in 2026
Gallery13 Photos
View Gallery

If you use a lash curler, Emily has a few tips on protecting your eyelashes from damage. “First, I like to start with curling the bare lashes; this is important to do before putting on mascara,” she says. “We've all seen those videos of an innocent person accidentally taking off all their lashes with a lash curler and their mascara still wet. Please, curl your lashes before putting on mascara.”

So, lashes are prepped. What next? The fun part — using the mascara wand. To help break down how to apply mascara correctly, Emily shares her best methods and tricks below:

Tweezerman Great Grip Eyelash Curler

e.l.f. Pro Eyelash Curler

What is the best way to apply mascara?

While more is more is a motto we like to adopt when it comes to beauty, it's wise not to go in with too much mascara when starting off, recommends Emily. “I like to take the wand and scrape the excess product off,” she says.” “I prefer to work in thinner layers and build up the lashes.”

View the technique as an art form, starting from the bottom of the lashes and 'wiggling' your way to the top: “Work on the other eye and allow that coat to dry before adding another layer. Depending on the product, I like about three to four coats of mascara.”

If more of a separated lash look is your vibe, Emily recommends picking up a lash comb. “For extra definition, I like to take the comb and go through all the individual lashes, making sure there are no clumps. I would just advise being careful, as lash combs are metal and sharp. Don't stab yourself accidentally!”

AsiaImages/Getty Images

How to avoid mascara clumping

“Some tips and tricks to avoid clumping are to work in thinner layers and use a lash comb after mascara,” says Emily. “I find using too much product right off the bat causes really clumpy lashes, so make sure you’re taking off the excess product.”

Unless you’re into a clumpy lash look — in that case, pile the product on. “More coats equal more drama, more length,” Emily adds.

Emily loves Catrice Hyper Lash Mascara, which separates lashes for definition, length, volume, and curl. “Plus, it comes in multiple colours and a waterproof option,” she says.

Makeup By Mario Master Mascara

Rimmel Thrill Seeker Extreme Mascara Cappuccino

Maybelline Lash Sensational Sky High Mascara Shade 01 Black

Lancôme Hypnôse Custom Wear Volumising Mascara

What should you not do when applying mascara?

Avoid starting at the top of lashes. Beginning at the root creates volume and a strong foundation. If your lashes are too top-heavy, the mascara may weigh your lashes down and cause the opposite effect. “It’s super important to start at the base and to build up there,” Emily says. “To get the best, most even layers of mascara, I always recommend starting from the base.”

Should you pump your mascara?

Pumping your mascara is usually not necessary, unless you’re running out of product or want to evenly distribute the formula. “I pump my mascara to make sure I have the product all in the bristles and not just on the tip of the brush,” says Emily. “If it’s a newer mascara, you do not have to do this. There will be plenty of product in the tube, so it’s not necessary.”

How can I prevent my mascara from smudging?

If you have oily skin, you can be more vulnerable to smudging. “Oil breaks down makeup,” says Emily. She recommends trying a tubing mascara with more staying power. “Sometimes waterproof mascara can still smudge on more oily skin types, so I always recommend more of a tubing mascara to people who have this problem. I like the tubing mascara because it’s easy to take off and it stays all day,” she adds.

Kulfi Badi Lash Smudge Proof Volumizing Tubing Mascara - 1
Courtesy of brand

Kulfi Badi Lash Mascara

Caliray Come Hell or High Water Volumizing & Lengthening Tubing Mascara
Courtesy of brand

Caliray Come Hell or High Water Volumising & Lengthening Tubing Mascara

11 best brown mascaras, tested and reviewed
View Gallery

This article was originally published on GLAMOUR US.