Gigi Hadid is taking her quarantine hobby to the next level by launching her own knitwear line.
On August 4, the model shared a peek at her latest business venture in an Instagram dump. “Been workin on something …. with love, @guestinresidence 💛🧵 :),” she captioned the series of photos, which include Hadid looking over color swatches and plenty of cosy-looking knitwear. (In unrelated news, the latest Y2K trend coming back seems to be the puka-shell-necklace trend, as demonstrated by Hadid's elevated pearl version in slide eight.)
Of course, many of Hadid's 75+ million followers, including her famous friends, were excited to see what the model was cooking up with Guest in Residence. “So excited about this 😍,” Hailey Bieber commented, while Laura Brown dubbed Hadid “The Mayor of Snuggletown.”
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Launching in the US today and globally on Monday, Guest In Residence is a line of cashmere knits three years in the making and was celebrated with a launch party last night in New York.
The guestlist was, of course, pretty major, with everyone from sister Bella and Emily Ratajkowski to Antoni Porowski and Tan France showing up to celebrate the new label.
Explaining the name behind the brand, Gigi revealed in an Instagram post this week: “We are Guest(s) in Residence of the clothes we own- they have had a life before us, and hopefully, if we take care of them, a life after us.. We are guests in residence of our physical bodies, of the homes we live in, and of this planet.”
“A “Guest in Residence”, to me, is also someone who is at home in themselves— I thought about my favorite kinds of people … the ones that make an effort to show up at any door, land in any country, sit down at any table, with a sense of comfort, and a wonder for the people in front of them and the world around them.”
“With all this in mind, we have created pieces for you to take on life with — from the most vivid adventures, to the most quiet moments.”
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According to her Instagram bio, which lists all her current roles, Hadid is the founder and creative director of Guest in Residence.
Gigi Hadid has been modeling for the world's biggest fashion brands since she was two years old, so it was just a matter of time before she dipped her toes into other sides of the industry. First, she took up photography, and now she's starting her own brand. Of course, her top-ranked position remains “Khai's mom.”
