In these modern times, it would seem that you're no one unless you have your own personalised merchandise line.
Blame Vetements and its Justin Bieber Purpose T-shirts, but it's never been cooler to wear a famous face across your chest. Bella and Gigi Hadid are the latest stars to have their images plastered over hoodies and T-shirts, courtesy of online shop Urban Sophistication.
The 'Belgie' merch takes the form of traditional tour styles - so motifs that look like a band logo based on a picture of the sisters at Rihanna's Puma show in February.
But we actually love the Soft Rock collection too, with highlights including Kris Jenner's face reworked like a Kiss band photo and the Kylie Jenner Rolling Stones T-shirt.
The two siblings, Neta and Elad Yam, that founded the site say they were inspired by Andy Warhol and how interpretation of pop culture. They claim to be sufferers of Popism, "addiction to the consumption of pop culture; pop dependency".
Warholian or celebrity culture gone mad? Tell us your thoughts below.
