You can’t take a trip to London without visiting the famous Denmark Street. A street enriched with music culture and history, this “Tin Pan Alley” of London once housed the Sex Pistols (specifically at No.6), was a popular hangout for the likes of David Bowie (who created Ziggy Stardust at No.9), and was the recording site for the Rolling Stones (all happening in No.4). If only the walls could speak!
Now, this legendary playground for rock-and-roll is the new home to a 55-session room and apartment hotel, Chateau Denmark; a hotel encapsulated by the street’s historical roots.
Scaling 16 buildings along the street, Chateau Denmark consists of a mix of rooms (otherwise fittingly referred to as ‘session rooms’) and apartments. Some of the dwellings are located in Grade II listed townhouses, and others are a stone's throw away in the Now Building, a new immersive music, art and entertainment space.
The Chateau considers itself an over-the-top, go-all-out destination for the musically minded and pleasure seekers of Soho.
On arrival at Chateau Denmark, we were introduced to our dedicated butler for the evening, where it soon became apparent that we were in for an experience rather than a standard hotel stay. As we made our way to the room for the evening, Romas (our butler) explained that ‘Each space in the hotel has a different aesthetic designed by award-winning, luxury design studio Taylor Howes.
The space is designed to bring “together cultural legacy and world-leading hospitality,” which in conjunction with Howes' designs, also reflects “A place where punk rock and vintage gothic meets modern psychedelia with a timeless grandeur.” Opening the door to the York Apartment, we saw exactly that.
With leather and pink snakeskin seats, a gold-painted ceiling, and a velvet, blood-red headboard framing an incredibly comfortable queen size bed, the room had a sophisticated yet rebellious charm.
Romas showed us how to use the surround sound music system, selecting songs from all the greatest rock-and-roll hits playlists and explained we would have full use of the bar and his cocktail-making skills whenever we so desired. If you’re looking for a quiet place for some R&R, I would look elsewhere. Here, a party is not advised but actively encouraged.
Unlike many hotels in London, the rooms have enough space for a dance floor. The bathrooms are exquisitely finished, with marble floors, frosted mirror walls, and a deep, freestanding brass bathtub. Aesthetically every box is ticked; Chateau Denmark, without a doubt, lives up to its environment as a rock-and-roll wonderland.
With drinking and dining also playing into significant historical moments in 100 yards of Denmark's streets history, Chateau Denmark is proud to announce its latest plans for its new bar, Thirteen, along with basement club dial8.
Located at No.1-3 Denmark Street, Thirteen and dial8 will be the newest addition to Chateau Denmark, capturing the spirit of the legends that once, and since have, made Denmark Street their home.
Thirteen will act as a place to gather both day and night, ultimately inspired by the neighbourhood lore that dates back to Chaplin, Marley and even Rotten himself. Exclusively for everyone, this location will act as a hub for the vibrant and colourful community who live, work and play in the area. Dial8 will be for those who know about it, so if you don’t know, then you should get to know. Like everything else Chateau Denmark has to offer, we absolutely can not wait to try it!
