Whether you live in London or further afield, you need to pay a visit to Benefit's NEW three-storey curl and cocktail bar, Curl's Best Friend.
The new pop-up bar opens today (27 February) and will stay open for the next thirty days - so make sure you take a trip to the capital before the end of March.
The central London hotspot has been created to celebrate the launch of Benefit's revolutionary new mascara, Roller Lash. This particular GLAMOUR writer is obsessed with the new wand - my lashes look ridiculous (in a good way, obvs).
Here's everything you need to know about the 50s-inspired parlour…
Enter the world of Roller Lash and head to the bar for a delicious signature cocktail and cupcake, then relax in Benefit's lush vintage chairs for a gossip with the girls. They also sell coffee - in pink cups, naturally.
Head upstairs to the beauty parlour and curl station and receive a make upper or brow wax and tint from Benefit's make-up and brow experts, or a voluminous, curly faux-blow from the resident hair-styling professionals. There are pink hairdryers, just FYI.
Be sure to check out the photo booth in the corner.
As night falls and the lights dim, the bar will unveil a hidden secret, a place for girls to be "fun and fearless". The Noir Bar - based on Benefit's best-selling mascara they're real! Open from 7pm each evening, the Noir Bar will be serving delicious, sultry cocktails. Make sure you try the Espresso Martini. Yum.
To book a service or reserve a slot, call 020 3620 4747, or download the app, 'Curl's Best Friend by Benefit.' The address is: 26 Greek Street, W1.
Can't get to London? Don't worry, Benefit is promising a Curl's Best Friend tour parlour on 17 April.
